Getting more beat sales is something that all beatmakers and producers try to ultimately do. It’s almost like it’s embedded in our DNA, or actually it could be that once you sell a few beats, you naturally want more! And more! World domination! Muwahahahaha.
You can get sales by networking and advertising, but once you’ve accomplished that, arguably the next best thing that you can do is to sell to the same clients over and over again. But how? By keeping a list of all your clients.
The easiest way that you can keep a list of your clients is to use a spreadsheet. You could just use your contact list in your email account, and that would work fine too, but having it in a spreadsheet makes it much easier to see what’s going on. You could set up your columns like this:
- Date of last sale
- Name of last beat sold
- Date of last contact
- Total number of sales
- Total sales in dollar amount
- Will do business again
There are many other types of columns you can put, and the beauty of a spreadsheet is that you can put whatever and as many as you want.
Let’s break it down:
Name: The name of the client. I would just put their full name, but you can also put their nickname, if they have one. Or, you could create a separate column just for their nickname. I find it much easier to go by nickname, although the full name is much more professional.
Email: The email of the client. This is one of the most important parts because you need to be able to keep in touch with them! Make sure this is up to date.
Date of last sale: The date of when you last sold them a beat. This is also super important because you will know when you last did business with them, and it gives you a chance to hit them up after a while and see if they need any new beats. For example, if the last time you sold them a beat was 6 months ago, then it’s time to contact them and see what’s up.
Name of last beat sold: The name of the last beat you sold them. You may have forgotten what beat you sold that client, so it’s good to keep the name of the beat here.
Date of last contact: The date of when you last emailed them.
Total number of sales: The total amount of beats sold to them, for example, 5. This will tell you how many beats you’ve actually sold them and it gives you an idea of how good of a client they are, and if they’re more than likely to come back to you or not.
Rank: How you rank this client on a scale of 1 to 10. Let’s face it – some clients just suck. Some are very difficult to work with, whether it’s that they’re unprofessional, or they’re cheap. Don’t hold back here, be honest with what you think they should rank. It’s important that you’re honest with yourself in this column because you want to do business with people you like, not just anyone so you can sell more beats and make more money.
Will do business again: Whether or not you like this client and if they’re a pleasure to work with. Also, would you do business with them again? The value of this column would be either Yes or No.
Use Your List
All of this is so that you can have a really good list of clients that you can refer to on a daily basis. This isn’t something that you just set and forget, because that just defeats the purpose. Every time you sell a beat to a client, whether they’re a new client or not (but especially if they’re new) – put them into your spreadsheet. This way your list is constantly up to date.
Now with a list of clients that is up to date, it’s time to actually use it. The first thing you will want to do is sort the list, depending on your needs. For example, if you want to email a client to see if they need more beats, then sort by “date of last sale”. Or if you’re looking to work with someone that is a pleasure to work with, sort by “rank”.
But having this list is not just about sales, or rather direct sales. One of the purposes of the list is to keep in touch with your clients on a regular basis, which is why I mentioned the “date of last sale” column. Keeping in touch with your clients is a great way to keep the relationship going, and will eventually lead to more beat sales. It doesn’t mean that you will sell more beats to them, because maybe they don’t need beats at the moment, but maybe they know someone that needs beats, so they can refer you to them.
As I just said though, it’s about keeping in touch, not just emailing them and asking if they want to buy your beats. A friendly, “Hey what’s up?”, or “What’s new? How’s the music coming along?”, will do. You don’t have to be their friend, because they are your client after all, but just be friendly enough that you have some sort of networking going on with them.
When you do hit them up about beats, and if they want to work with you again, then don’t just offer them beats. Instead, ask them if there’s anything different they would like from you for the next beat. I know that as a producer you have your own style, and that’s what the client likes about you, but there’s nothing wrong with asking them if they want to change things up. This will possibly open them up to new ideas, plus it can help you push your own boundaries, which would be a nice challenge for you the next time you go into the studio.
Most people tend to use a newsletter list to keep track of their clients, but it doesn’t give you many options. The whole purpose of a newsletter list is so that you can easily send a regular newsletter to these people. That’s not what we’re trying to accomplish here, but you can still use a newsletter if you wish. If you do, then use it just to stay in touch with everyone.
You could also make a Twitter list of all your clients, but again, you’re limited. Some clients might not have a Twitter account, or use it much at all. Plus, the list just has them on there for you to refer to. It’s a great way to keep track of what your clients are up to, like if they post “Looking for new beats”, but if they’re looking for new beats, why didn’t they email you first? I would put that kind of client very low on my “Rank” list!
If you do manage to put together a nice spreadsheet of client information, remember to actually use it for what it’s for. It can be time consuming, but once you have it all set up the way you want, your networking will get much better, and you will surely sell more beats because of it.