There are some big changes that have been made on Twitter, as the company has decided to sort of go in the direction of Facebook – at least design-wise. By now, your Twitter page should have already been changed over to the new look, but if not, it will be very soon.
One of the newest features is the “mute” option. If you look at your homepage stream or any person’s Twitter page, within each person’s tweet is the option to “mute” them. This is good for various reasons, but it could hurt your beat sales.
Don’t Get Muted
One of the best tools for selling beats on the internet (besides the Marketplace
), is Twitter. Facebook has shot itself in the foot by doing away with regular posts on the homepage, and instead uses it to put promoted (aka “paid”) posts, which bumps the average beatmaker Joe to the bottom of the pile.
With Twitter, it’s just straight updates. When you go to the homepage, you just see the latest tweets from the people you follow, that’s it. And that’s the way it should be.
When you tweet something though, your ultimate goal is to get that tweet to create enough of a buzz for you so that you can do the following:
- Promote your brand
- Promote your music
You probably know where I’m going with this, and that is, the mute button can be bad for you because people can easily mute you and you won’t even know. This means that you could be posting all sorts of tweets about your beats, like if you have a sale, for example, and certain people that are following you, won’t see it.
I know it doesn’t seem fair, but that is why it’s very important to make sure your tweets are genuine and not “spammy”.
Tweet About You
Of course, you should tweet about your music as well, but you should be focusing on having an actual presence on Twitter, and not just SELL, SELL, SELL. This will obviously turn people off and they will mute you.
As soon as I read about this new mute feature, I immediately thought of people that I can mute. It’s not that I’m self centered, but it’s just that I don’t want to necessarily see their tweets. Let me explain.
I use Twitter in a way that I want to not only promote my brand, but I also want to network with as many people as I can. When someone follows me, I usually follow back (sometimes I don’t because their page is just spam), but a lot of times their tweets, well, just suck. They have no value to me and I don’t see the reason why I should follow back. But if I don’t then I might come across as a douche. With the new mute feature, I can follow them now as a simple courtesy, then mute them from my timeline. Boom – problem solved.
To avoid being muted, you have to of course try your best to have tweets that don’t suck, which means that you need to stop just posting about your beat sales, and start posting about music in general. Be funny and interesting, and people will follow you, and not mute you. Believe it or not, I still see many people where all they have on their timeline is the same type of tweets:
“BIG sale on my beats, HOT FIRE only 99 cents”.
People like that will get muted real fast, so don’t be like that. You (and everyone else on Twitter) have to remember that Twitter is a SOCIAL NETWORK, not a look-at-me-I’m-awesome-self-website.
If you remember that, then you have a good chance of not getting muted, the problem though is that it has been designed so that you won’t know if someone is muting you or not. All of this means that the best you can do is to try your best, and hope that people are actually engaging with you and your tweets. Good luck!