I wanted to give your brains a rest this week (as well as mine) and talk about something I’ve thought about since I first started learning about marketing – What advice should you follow?
With so much information out there – some of it useful, some of it not – how do you decide what to follow and what to ignore? Simple. Try them out, see what works for you then pick and choose the bits you need. It’s important to come across naturally when communicating to your audience, and if you try to follow every little thing you hear that will not happen
For example, many people/websites will tell you using exclamation marks will help get attention and clicks to your posts. However, that doesn’t mean use one for every single post just because you heard it’s useful. You don’t want to send out a tweet like this:
Uploaded a new beat! So much fire!! Click to listen!
That reeks of desperation, trying to make something seem exciting and click worthy that just… isn’t.
#Same #goes #for #hashtags.
I see so many posts that I can’t even read because they’re littered with hashtags and links I just give up trying to decode their encrypted message and that’s a potential customer that has just seen a post and ignored it. But every marketer will tell you to use hashtags in your tweets, because it does help. It’s knowing how many to use that not everyone will tell you
Pictures too need to be thought about. We all know it’s commonplace amongst (hip hop/rap) producers to use a picture of a half naked woman as the image for a beat because it will attract attention. And it does. However, people associate those kinds of image with a certain type of music. Namely Hip Hop & Rap. So if you choose that image for a pop/jazz/soul beat, people will soon catch on that your images don’t deliver what they promise and that you’re just looking for clicks. So they won’t bother clicking your beat next time because they know it’s not what they’re looking for
When you’re researching marketing techniques, (which you should be doing) you should always check the date the article was published, if there is one. I say this because techniques and best practices are constantly changing. So much so, that some of the information I’ve given in previous posts may already be out of date – and I only started this blog a few months ago. So if you’re reading an article published in 2013, it’s safe to say you should look for a more recent article. It doesn’t mean the info is wrong, it’s just likely that things have changed since it was published
And don’t be afraid to try out different techniques. With everything. And don’t be afraid to see some techniques not work. It may (and probably will) cost you money for certain things – e.g. trying out paid advertising, promo, etc. but it’s worth losing a little bit of money to know what doesn’t work and get a solid marketing strategy. This will make you a lot more money in the long run. Or at least help avoid wasting money
So be smart, relax, don’t overthink what you’re doing. Just find out what works and what doesn’t for you. It’ll take a lot of patience and trial and error, and you’ll soon find a formula that works
*edit* I forgot to add, when you’re researching your marketing, a lot of what you’re reading is not fact. It is based on research and experience. But everyone’s experience is different, which is why there are many contrasting views about the same subject. For example, Search Engine Journal‘s Julia McCoy writes about bounce rates in this article (towards the end of point #1) and even includes a contrasting view from another writer
This is especially true when discussing how to rank in Google, as only Google know how their algorithm works, and they don’t tell anyone. So every theory you hear, whether effective or not, is an assumption based on that user’s experience with Google (or based on what they’ve heard from someone else)
Moral of the story? Go try things out and see what works for you
Thanks for reading, see you next week!
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