Music producers, why are you naming your beats what you’re naming them? There’s a strategic way to go about this. Let’s talk about it.
Music producers, I don’t know what you name today’s beat, but if you’re anything like me 10 years ago, I was naming it whatever I could find in the room. Look back for it, you see that blue clock? I would probably make a beat called neon airbits and that would be the name of my beat, because I simply was being very creative and because I was you know, using so many creative juices, I would sit there and I would you know, say, you know, when it comes to this title, I have no more energy for the title, it’s gotta be just as creative as the beat and I would come up with these titles.
You know, there was a benefit, there was one benefit to doing this, but there were actually more, how can I put it, they were actually more ways that I was hurting my business by naming beats crazy things like that, because it didn’t align with my branding, or didn’t align with my music. Now, the one benefit that I saw was that it did make some beats more memorable to people, you know, when I had a beat called pink chargers, they were like, yeah. I want that beat pink chargers, you know, but for other people, here’s the thing about it. When you’re thinking about your customer and this is not to say that every customer is the same, but a lot of customers come to your beats, you know, because they’re creative creatures, they’re looking for some sort of inspiration, within the beat.
You ever had this happen producers where you make a beat called you know, superman X and then a rapper raps over it and somehow, someway, that superman X title finds its way into the song, whether it’s the actual song title, or maybe it’s a chorus or whatever? You know, as creatives, we’re constantly pulling from the things that we’re inspired by and if a beat inspires somebody, they’re looking at the title and they’re like ooh, superman X, okay, cool. I’m a superman X, and it’s like you may not even have one of that to be sort of the concept of that song, but so be it, that’s what happens. So, what you gotta start looking at your beat title as, you know, you gotta be strategic about them because, 1) they’re an opportunity for you to sell your brand, as an opportunity for you to paint a picture for the rappers so that they know how to approach that beat. In the same way that you have, you know, a Dave East type beat. The same way that you have a J. Cole type beat, Kendrick Lamar type beat. The same way you have that and it shows somebody, a rapper or singer, you know, sort of your direction and sort of the aesthetic that you expect over that particular beta, is the same way you start to present that story as you’re naming your beats.
Now, if you’re naming your beats things that you know, if your customer base, you know. I’ll give an example. There’s a lot of producers out here who you know, they’re really into cars and what they do is they start to have beats that really speak titles, excuse me, that speak to the lifestyle of somebody who loves luxury cars, right? So, if you like, you know, I had a beat one time called Ferrari 4k, because to me it was like you know, I don’t know, like a Ferrari in 4k, it’s like that’s gotta be a clean image of a clean vehicle that is fast, that is futuristic and these are things that I could use the same words, to basically describe that beat. Now, did it fall in line with my overall branding? No, but for somebody who is along that, you know, you may attract people who are like minded into the same things as you and because of that, you may start to have a loyal customer base that is built upon the culture you’ve created from your beat titles.
So, really be strategic about that. You know, you know beyond is being strategic about your beat you know really being representative of a lifestyle, there’s ways that your beat can really be representative of you know, the particular sound that you’re going for at that point in time, you know. So, if say for instance, you know, right now you’re really into some moody, moody sounds, you know, so if you said something like you know, a jazz vibes or whatever the case, whatever you wanna name it. 04:16 cold train, you know, you’re evoking those emotions by that title and what happens is when you’re thinking about a rapper going through a tall list or a long list of beat titles, you know, without them listening to the beat, all they have to go off of is the type rapper that you use or the title. So, you better hope those titles are strategic, you better hope those titles tell the story of that beat and they’re not just random items in a room like, I don’t know, crown clocks. It has nothing, that does nothing for me.
And if I’m a purchasing customer, I need a little bit of inspiration, as I start to go through these beats because there’s nothing that signifies the difference between these beats, especially if they’re looking on your airbit account beside maybe the genre or bpm there’s not too many things you know, that they can see that tell them you know, what’s the difference between this beat and this beat?
So, it’s up to you to have these titles that 1) evoke the emotion and 2) that evoke a certain lifestyle that tells your customers look this what I represent. Here’s the thing about it too, you may attract a higher paying demographic of customers simply by speaking to that lifestyle, you know what I mean? By calling your beats very luxury items or you know, luxury, you know they’re very high-priced wines or whatever the case may be. I don’t know what culture you represent but whatever the case may be you start to attract that sort of energy and customers start to tap into what you’re doing.
So, be very strategic, even from a SEO standpoint. You know, when you think about you know search engine optimization is driven by the power of the keywords that you’re using. If the keyword of your beat happens to be something that is highly searchable and people are searching for it you know a lot, you have an opportunity to show up in multiple places that maybe many other producers are not showing up in. So, really understand the culture of what you’re doing, understand you know the lifestyle, understand you know, the value of these words that you’re using because understanding the value of these keywords will help you tap into a market where they may be looking for beats, they may be looking for background music, whatever the case maybe, you need to be as visible and as possible in that situation and the way that you do that is being very strategic with your, not your keywords, even though you should look at it as your keywords, but be strategic about your beat titles.
You know, there’s certain terms, you know, especially when an artist, like a real Drake, or a real J. Cole song, when they release a song, you know when Drake does a more life and you come out with a beat that says Drake less life, you know, you’ll have an opportunity to now compete with those search terms for life and Drake and because you’ve done that now you are you know sort of competing in the search terms and you’re showing up in places that you wouldn’t have shown up before had your beat been called, I don’t know, pink chargers?
Music producers don’t forget to subscribe to the airbit channel right now.