Selling beats online can be hard, especially if you’re new to the business. We know this. So we’ve created this short guide with some helpful tips to help you guys through it!
Branding is very important in showing the customer you are a trustworthy producer. You’re hoping a stranger is going to give you money, having never bought beats from you before, with only your word that they will be sent – we know they’ll be sent, but the customer does not. So your beat store/website and all other visual representations of your business need to look professional and attractive.
Logo – Your logo should be something that connects all your pages – Twitter, Instagram, Snapchat, Facebook, Website, Store, etc. As this will be the face of your business you need this to be high quality. If you don’t have design skills, consider paying a professional to do this – it’s worth the investment. You also want this to be unique, so have a look around before committing to a design, as you don’t want to spend out, only to find it’s similar to other producers’.
Beat Artwork – Like your logo, these should be high quality, consistent, and unique. When customers are shopping on the Airbit Marketplace they have thousands of beats to choose from, so having artwork that pops off the page and stands out will help you get noticed. Consider having a recurring theme/layout/style so people can instantly recognise your work amongst the crowd. It also looks great in your store!
Colours – This is an area that many don’t put much thought into, and ok, whilst it won’t be the deciding factor as to whether someone buys a beat from you or not, it still holds value within your brand. A particular colour scheme is another factor that keeps your brand consistent across platforms, meaning people will instantly recognise you. This tool from Adobe is great for choosing colours that work together. We won’t get into the science of it here, but you can see how colour affects people’s buying decisions here.
Below is a great example of effective colour use. Although simple, it is consistent throughout all DAK’s websites, social pages & stores. A customer will always be able to spot his beats in the crowd due to the simple but effective use of colour.
Website – It goes without saying this needs to be on point. It should:
Be clean – not too much going on (at least on the homepage). More distractions on the page means less time spent in your store, listening to your beats.
Have a modern design – nothing will put someone off your site quicker than seeing something that is 10 years out of date. If your site isn’t modern, why would a customer think your beats are up to date, or that you’re even still tending to your business?
Be user friendly/easy to navigate – customers should easily be able to find your beats, sound kits, contact, etc., and frustration at not finding these could cause them to leave. A simple, clear navigation bar will do the trick.
If you don’t have your own website, make use of our Infinity Store instead. This store can be used as a full website, and is our most customisable beat & sound kit store ever. Find out more about this here.
DopeBoyzMuzic’s website is the perfect example of how a website should look. Navigation is clear and easy, beats are up-front and ready to be purchased (as this is the main aim of the site) and it provides all necessary information without being overly cluttered.
Voicetag – This should not be so overpowering so that it disrupts the user’s experience when listening to your beats. Remember – artists will be putting vocals to your tagged beats (especially if you provide free downloads) so it pays to give them the space they need.
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Type beats – Whether you like it or not, this works. And potential customers are searching for beats this way. This doesn’t mean you should start catering your beats to what’s popular, but rather, think about who you could hear on your beat, and label it accordingly. Make your beats with ‘you’ in them, then use ‘Type beat’ tags to help customers looking for your sound.
YouTube – YouTube is a great source of traffic and sales, especially if you are implementing the ‘Type Beat’ strategy. Customers are always looking for beats on YouTube, so this is where you should be, as long as you do it properly. Make sure your titles and descriptions have the necessary (and relevant) keywords, that you are providing purchase links, links to your site so they can browse more beats, social links, etc. Checkout the image below to see a great example of this.
Speaking of YouTube, with Content ID you can monetise your beats even further! Submit your beats today and you can get paid when someone uses your beat in a video they upload to YouTube! Find out more here.
Tags & moods – These should be used to ensure your beats show in as many relevant search results on Airbit as possible. For example if you tag your beat #migos #quavo #offset #zaytoven, this means your beat will show in results for any of these searches. If you’re not tagging your beats, you’re missing a HUGE opportunity to get sales/traffic/exposure. The same applies to moods, as customers can filter Airbit results based on mood, and without this, you’re missing out on even more opportunities.
However – don’t add tags to your beats if they’re not relevant – if someone is looking for a Drake type beat and you’ve incorrectly tagged yours as such, this will provide a bad shopping experience for the customer and have a negative impact on your brand – people will learn not to click on your beats as they don’t match what they’ve searched for.See how to add tags & moods here.
Links, Links, Links – Include links to your store in all your promotional posts. Add them to your social bios. Link to other areas of your site in your blog posts. (With the exception for when you’re running a campaign to increase social followers, email lists, etc.), your main aim should be to direct customers/followers to your website, as this is where you will be making your money – from your store. If you don’t provide links to this destination, not only are you making the customer’s journey needlessly more difficult, but you’re also wasting your efforts by putting out content with no end goal.
Name Your Beats – This may seem redundant but something as simple as giving your beats names is an easy way to add professionalism to your business. Having a beat named “Beat 137” is going to stand out (in a negative way) when up against hundreds of properly named beats. The impression you give off is that you can’t be bothered to think of a name, so a potential customer has no reason to believe you put effort into any other areas of your business – including the beat making itself.
Know your Audience – Everything in this guide (and our other helpful posts) will be of no use to you if you’re not marketing to the correct audience. Build your audience over time. Use your email list (yes these are still important) to stay in touch with your customers, and to know who your interested audience are.
With audience targeting in paid advertising you can directly reach people who are searching for what you provide. A good place to start would be to target people interested in Hip Hop, looking for free downloads and send them to your page where you exchange free beats for email addresses. This will build your email list, which you can then use to continually market to people you know are interested in Hip Hop beats.
Analytics – You need to know if your efforts are actually working. And the only way to know this for sure is with analytics. Whether you use our native sales tracking, or integrate Google Analytics, you need something in place to know where to invest more time + money, and what should be stopped.
Some Quick Dos & Don’ts
Invest money into your business (e.g. paid ads, logo design, web design, etc.)
Use analytics to to keep track of your marketing efforts
Use relevant ‘type beat’ tags, as well as other descriptive tags and moods
Be where your audience are. If they’re using Instagram, open an account. If you’re not finding them on Facebook, focus your efforts on other platforms.
Assume you know what’s working without using analytics
Mislabel your beats with incorrect tags because they’re popular
Be impatient. It could take months or years to see solid, consistent results
Overestimate your performance. (e.g. don’t expect hundreds of sales if your store has been live for two weeks)
If we missed anything, or you have any questions, let us know in the comments below!
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