Often times we tend to forget about important things when it comes to producing and selling beats. It’s very easy to get caught up in a vicious circle of just hitting up clients (or potential clients) with beats, getting paid and calling it a day.
But as I’ve mentioned many times before, networking is key to being successful and one of the ways to build relationships and keep them strong, is to just help your clients.
It’s one thing to produce a beat and sell it, but what happens after you’ve sold a beat? Let’s say that the buyer is a rapper and he’s going to be using your beat on his next mixtape. You can just sell him the beat and be on your way, but have you ever thought of actually communicating with him and help guide them to the next step?
There are plenty of rappers that buy beats and spit lyrics on them all the time, but do they really know what they’re doing? It depends. Some rappers sure, but they’re most likely not producers or have a good grasp on what it takes to record their vocals properly.
This is where you can offer advice to them.
Now, some of you may be thinking that you shouldn’t be helping them with their vocals because they’re not paying you for that. I understand that, but whenever it comes to the music industry, you have to look beyond just making money. There’s a huge picture here and you selling a beat is just a tiny piece of the puzzle. So by working with a client and helping them with something like vocals, it could mean a very long relationship with that person.
Besides, most likely you know a lot more about recording vocals than they do, so it’s just advice you’re giving them, and that will help them tremendously.
Beats That Fit Their Style
There may also come a time where you come across a person that is interested in buying some of your beats, but they may not like your beats that much. What I mean is, it could be a person that wants beats, but yours are not exactly what they’re looking for.
In that case, you can simply refer them to someone else that makes beats. I know it sounds counterproductive, but again, it comes down to networking.
For example, if a singer is looking for a smooth R&B style of beat, you could try to sell one of your Hip Hop beats to them, “R&B and Hip Hop go hand in hand, you won’t be disappointed with my beats”, but they could also have their heart set on an a straight up R&B style. So with that in mind, you don’t have to dismiss this potential buyer, instead you can still work with them.
Let’s say you walk into Walmart and you’re looking for a particular blender, but they don’t have it. The clerk can either tell you they don’t have that blender in stock and then walk away, or they could tell you that they don’t have it, but to try Target instead. I don’t know if that’s against Walmart’s employee policy, and it could probably get that person fired, but the point is that you can do the same thing with beats.
So before you pass over someone that isn’t interested in your beats, think of offering advice and help them try to find another producer that matches what they’re looking for.
Regardless of what a client needs, just always try to help them. When I used to design websites, there were plenty of times when a client wanted to do a certain type of graphic, which was beyond my expertise, so instead of trying to do what they ask, I would simply tell them that I wasn’t their guy.
But then I would help them.
I knew lots of people that did design and development so I was always able to refer a client to one of them for whatever it was they needed.
This is why it’s important to build relationships and network with as many people as possible, and especially try to help them. I know it’s tempting to just post all your beats in the Marketplace, or spam Twitter with links to your music, but when was the last time you actually helped someone without expecting anything return, except for a possible connection?
Think about it.