We all know that getting any sort of beat sales requires not just for you to have solid beats that sound great, but for you to also market yourself and your music. There are plenty of ways of doing so, but sometimes it’s good to make use of tools that are right there in front of you.
YouTube has just announced that now you can create a 3-second video that will be shown at the beginning of all your videos. I see a great opportunity to use this tool as a way to promote yourself, and to get more sales.
Normally, beatmakers and producers try their best to make dope beats, which will hopefully lead to lots of beat sales. But the music is only half of the equation, so that’s why it’s very important to promote yourself the right way. There is word of mouth, social media, and your own website (or your myFlashStore page), which will lead to people finding out more about you.
What’s really important though, is your brand. You can have the best beats around and be selling lots of them every single day, but if no one knows about you, or better yet, just doesn’t “feel” you, then you won’t do too well.
Your brand is what should stand out because you want to be looked at a certain way, otherwise you will be just another beatmaker. If you look at McDonald’s, they’ve built up their brand over the years, and now everyone knows who they are and what to expect from them. Customers know that when they step into a McDonald’s, they will get great tasting food (at least that’s what some people think), and a familiar setting. People know that there won’t be shoes sold at McDonald’s, or loud music. This is because McDonald’s is a brand, and a familiar one at that.
That is why you need to promote your brand any which way you can.
3 seconds does not seem like a lot, and it really isn’t. But that doesn’t mean that you can’t still make use of that 3 seconds and get your point across. If you were to take a look at any YouTube video that has an intro, they normally have it at about 5 seconds, maybe even 8-10. I’ve done plenty of video (and audio) intros for shows and I usually keep it between 5-8 seconds. 3 seconds is short, but it can be done.
If you really think about it, those intro videos you see from other people usually have some fancy video effect, which takes a few seconds on its own. For example, the intro starts off with music and then the name of the video or the website slowly fade in as it’s spinning around. Right there, they could have cut the time in half by removing the effects.
What YouTube is offering is actually really good because it’s a video that will be played on all the videos that you upload (if you choose to).
Choosing A Program
First of all, you need to have a good program to use. You could always check out Adobe Premiere Pro, which is a great program and I’ve used it often. It can get quite complex because of all the advanced features, but it does an amazing job at creating videos.
Here are some others:
- Windows Movie Maker
- Pinnacle Studio
- Adobe Premiere Elements
- Final Cut Pro
- Magix Movie Edit
- Sony Movie Studio
- and many others
Whatever program you choose, you can easily make use of the built-in effects that they all offer, but you don’t necessarily want them because you only have 3 seconds to play with. However, if you do use some effects, you can have them go fast (like fade in and out).
What To Put?
The main thing is, you need to make sure that within those 3 seconds, you show your name and your website. If you have a certain product (an album or mixtape) that you want people to know about, now is the time to put that information on a video still.
You need to keep your video very simple and straightforward because of the time restriction, but it can definitely work. Besides the video still, you have to have some of your music in the background. Now, most people will say 3 seconds is too short to showcase your beats, and it is, but you can still make a quick loop that says it all about who you are and what your music sounds like. It can be a quick drum loop, or a synth pattern, it doesn’t matter. As long as you created it, and made it sound great.
If your 3 second piece of music is clear, loud, and in the viewer’s face, then you did a good job. Combining that along with your name, your website name, and the URL to where your website is, is all you need to do.
Be careful though, because as YouTube states
: “Note that these intros may not be used as ads, sponsorships, or product placements. We also don’t recommend this feature be used by channels using their videos as advertisements.“
So as long as you have your name and website URL, you should be good to go. If for some reason YouTube thinks putting your website URL is an advertisement, then the best you can do is have your name, but still have your 3-second beat. Make it work!