Everyone loves money. Literally, everyone. Even those that say they don’t love or care about money are lying, because money makes the world go ’round, and if you don’t have money, you’re living on the street! Over the past few years, making beats and selling them has been a great solution for anyone looking to either get some extra cash in their pocket, or to make a living. Even though selling beats is common amongst beat makers, there are some areas that can be improved.
It’s Not Just About The Money
Whoa, whoa whoa. Didn’t I just say that money is everything? Yes. Yes, I did. However, one area that needs to be addressed is the area of marketing. Just as I mentioned in my previous articles where I walk you through promoting yourself on Twitter (Part 1 & Part 2), you must market yourself first. If you take a minute to think about it, you have to do this in steps or else the money won’t just come to you. With that being said, the first step is to market yourself and don’t worry about making money just yet.
Places like Twitter, Facebook, YouTube, SoundCloud, and many others, give you plenty of opportunity to market yourself and your music, giving yourself exposure to thousands and possibly millions of people.
So how should you market yourself? Contrary to what some people will say, marketing is actually not that hard, and I’ve always believed that it just comes down to common sense and hard work. If you have those two things, you should be fine. I can get you started though, for example:
Connect With Others
Networking and connecting with other beat makers, rappers, industry people, and even your barber, will bring you some exposure. If you were to tell your barber that you make beats, who knows? He might know a guy that knows a guy that has a friend that wants beats. As long as you get the word out about your beats to as many people as possible, the better your chances of exposure. And what do we call that? Common sense.
Joining a community of other producers and beat makers is also a great option. First of all, being on myFlashStore is great. You’re already set up here and not only can you make money from selling beats, but there’s also a forum that you can chat with others about beats. You could also join my site, IllMuzik, where the forum is the heart of the site. It’s a tight-knit family, but once you get involved, you’ll be hooked.
Either way, whatever forum you join up, you’ll be able to meet up with tons of other people that are in the same situation that you’re in.
Give Away Your Beats For Free
Again, didn’t I say money is everything? This is a way that you can connect and build with other people. Let’s say that you know a rapper and he’s looking for beats. You could chat and see where his head is at, then decide if he’s serious or not. If this guy is really dope on the mic, why not give him a few of your beats? By him using your beats, right there your music is reaching lots of people all over the place. If he’s doing live shows regularly, or if he’s releasing full songs on his website, this opens you up to lots of publicity.
Be careful though, because he could also be the wrong guy to give beats to. He could just take your beats and you never see him ever again. What I would suggest is that if you were to give a rapper beats for free, make sure you ask him to at least give you full credit on wherever he promotes the final song. If you can, also get him to give you shout outs as much as possible, because all of this will get your music as well as your name into people’s ears. This is what you want, isn’t it?
Get A Website
This one is a no-brainer, but unfortunately most beat makers skip this step and end up using just the page that they have set up on social sites like Facebook or Twitter. I know having your own website can be a daunting task because you have to get your own domain name and then design a site, but in the long run it’s worth it because you will look professional and you will stand out from the rest who don’t have a website.
Even though it’s great that myFlashStore gives you your own page where it has your information as well as your beats, don’t stop there! The same thing applies to SoundCloud or whatever else. Those sites are great, but if you want to stand out from the crowd, get your own home online.
You could start with something really simple, or you could hire someone to make a site for you. Both options are great, it all depends on how computer savvy you are, and how much patience you have.
If you want to build your own website, you could try something like Godaddy. There you will be able to buy your domain name and use their website builder. They make it really easy for you.
Practice, Practice, Practice
With all of the pep talks, advice, and guides, nothing will get you to where you’re going without actually, well, being good! Scratch that – you need to sound great. The bottom line with all of this is that no matter how much you read about selling beats or networking, it all comes down to your music being dope. As the saying goes, “practice makes perfect”, and nothing can be truer.
When I first started learning how to scratch, I used to have a daily routine. I would make sure that every single day, no matter what, I got on the turntables and did something. It could have been a simple baby scratch, or maybe I just felt like trying a beat juggle, but nonetheless I did it every single day. I used to work twelve hour shifts and by the time I got home, I only had about an hour to myself before I went to bed. Guess what? I spent about 20 of those minutes on the turntables.
I know it can be difficult and there are some days that you can’t possibly find the motivation to make beats, but try. All I’m saying is that you at least try. If you do 5 minutes here and 5 minutes there, at least you have some sort of daily routine going on. Practice!
There is much more to cover when talking about making money from selling beats. Next time, I will continue writing about other areas of beat selling, such as how to set your prices and how to negotiate. Good luck!