This is part 3 in a series of articles related to SEO. Part 2 is here
Selling beats is the name of the game, and having your beats right here on myFlashStore is a great move, but is there more you should do? Yes!
Having your own website is essential if you want to be looked at professionally and take your beat game to the next level, but it’s not that simple. You need to do some Search Engine Optimization. Here’s how.
When most people think of adding tags to their webpage, they think the alt tag on an image is not important. You don’t always need to add tags to everything, but in some instances it can really help in your search results.
The alt tag can be very useful, as it ties into the keywords and keyphrases as I mentioned in Part 2 of this series
. For example, if you place an image on your biography page, you will want to make sure you put your name in the tag.
Here is an example:
I have been making beats for a very long time and I have a lot of experience, etc, etc, etc….
img src=”/url-of-your-image” alt=”MisterFade”
Amazingly, a lot of people don’t put their name in the alt tag, or they will put the name of the picture itself. The picture you have of yourself might be named “my_pic_2014-08-08.jpg”, so if you use that as your alt tag, it’s completely useless for you in search results.
The reason why is because if someone is searching for your name on Google, the alt tag will help Google find you. If the alt tag is named something irrelevant, it won’t show up in the search results.
But there’s also a clever trick you can use as well. Instead of putting your name, you could put a keyword instead. Be careful with this because you don’t want Google to think you’re “keyword stuffing” (using the same keyword all over your page), or that you’re purposely trying to use a keyword.
So instead of just your name, you could put a keyword with your name, just don’t be obvious:
img src=”/url-of-your-image” alt=”MisterFade – Awesome Beatmaker”
There is no guarantee that search engines will pick up that keyword and your name, but there’s a good chance it might.
One of the most popular techniques used today on many websites is the use of the title heading. Sites like Buzzworthy are notorious for using great titles, but it is also annoying too because they’re creating what is called a “bait click”. You can use it too, and I suggest you do, but within reason.
Here is a typical “bait click” headline:
“I Went To Dr. Dre’s Studio And What I Saw Made My Jaw Drop”
This is an obvious one. With a title like that, you’re baiting the reader into clicking it because they’re going to want to see what made the author’s jaw drop.
You don’t have to create title headings like that, but what you can do is keep the reader interested by use good titles to keep them interested.
Here is an example:
Your main page shows your name, biography, and a list of your latest beats for sale. How can you use an interesting title for any of those? It’s simple.
“My name is MisterFade and you’ll love my beats”. This could be your opening heading, instead of just putting your name.
Then in your biography, instead of just having a bunch of text, break it up into paragraphs and make use of some subtitles.
- Your opening title, as I just described above.
- Paragraph 1.
- Paragraph 2.
For the subtitles, it all depends on what’s in your biography. Let’s say your second paragraph is about how you first started making beats. You could put:
“And then my beatmaking journey began…”
Then your closing paragraph, if it’s about how good your beats are today and what you can offer the buyer, you could put:
“My beats are carefully crafted”
As I just mentioned, it all comes down to what you have in your biography, but the bottom line is you want the title heading to relate to the text in the paragraph, and also you want to promote yourself at the same time.
Title headings can be used all throughout your website, not just in your biography. Instead of putting “Latest Beats” and having your latest beats showing, why not put something like “Recent Beats For Sale”. Take a look at that title for a second. You have “beats for sale” in the title, and if you read Part 2 of this series
, you will know that’s a keyphrase. So in this case, it’s like you’re doing two SEO things at once, and that’s a good technique.
Stay tuned for part 4 of this series, coming soon!