Under Promise And Over Deliver

Selling beats can be something that is very straightforward. You make beats, post them in the Marketplace, promote it, then cross your fingers that you blow up and get lots of sales. This is the ideal situation, but it’s not the only way that you can sell beats. You can also work with artists.

When working with artists, the goal is to give them something that they desperately need, such as your beats. However, just making beats should not be your only goal because even though you have this customer, you want them to come back for more. So how do you do it? Under promise and over deliver.


When working with artists or any kind of person that needs beats from you, it’s best that you always come correct and make that person happy. For example, if your client asks you for a certain style of beat and they need it by Friday, you have a few options:
Complete and deliver the beat by Friday.
Complete and deliver the beat by Wednesday or Thursday.
Complete two beats and deliver by Wednesday or Thursday.
It’s always a tossup on which option to choose and I’ll tell you why.

Deliver On Time

If you deliver the product on time, that’s a great option. Your client wanted a certain beat from you by Friday and you delivered on time, as promised. There’s absolutely nothing wrong with doing it this way because the bottom line is that you’re giving the client what they expected from you.

But what if you were to give them the beat ahead of time?

Deliver A Day Or Two Before

By delivering the beat ahead of schedule, you’ve basically gone above and beyond for your client. The advantage to this is not only is your client happy that you delivered the beat, but you did it ahead of time, which is something they did not expect. That means that they are most likely really impressed with your work ethic.

Deliver Two Beats A Day Or Two Before

This is the same situation, but now you have two beats for your client. I’m not saying that you give them a free beat, but what I mean is that if you have another beat ready to deliver with the same style, you could offer it to your client, which could boost your sales. Allow me to explain:

Let’s say that you sold a beat to your client for $500 and they want it done by Friday. You make two beats with similar vibes/styles and when you over deliver and give them the beat a day or two before Friday, your client is happy. At this point you can try to “upsell” the client. It depends on what kind of relationship you have with your client, or how desperate they need that beat, but basically you could try to sell them a second beat.

So when you deliver the first beat, you could tell them that you have another beat with a similar vibe, and if they want to buy that one too, you could give it to them for $250, rather than $500 that they paid for the first beat. It could also be $50, but that’s entirely up to you. The whole point is that you’re trying to sell more to that client.


There is a downside to delivering a beat ahead of time.
You must always keep your promise.
The client might take advantage.
When you promise the client that you will deliver the beat by Friday and then you instead deliver it ahead of time, it’s like you’re surprising them with a nice gift each time. The problem is that they could come to expect that from you, and might take advantage. They might think that it’s easy for you to make beats and that you don’t have enough work on your plate, so they might ask you to do extra, thinking that you’re a sucker that will do whatever they want.

The other problem is that you might not always be in a situation where you can over deliver. You might be sick, or really busy with other things that you just don’t have the time to do it ahead of schedule.

This is why I don’t recommend that you ALWAYS under promise and over deliver. Look at it as a gift that you give your client once in a while to keep them happy.

I used to work in an office and I was fast at what I did, but I made sure that I didn’t go super fast every single time they needed me to do something. I would work hard, but just enough so that I wasn’t done ahead of schedule every single time.

When working with a client, you have to gauge their reaction and figure out if they are the type that will expect you to do this all of the time. If they are, then either over deliver once in a while, or never. Over delivering is not for every client, so there are some times where you just don’t do it at all.

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