Selling beats is one of the worst things about beatmaking, because let’s face it – we’d all rather be in the lab just making beats, no? With all of the beats listed in the Marketplace, there is plenty of competition that is working just as hard, and maybe even harder than you are at selling beats.
However, it’s not just about hard work. It’s possible that you may need a bit of help, and that’s where a manager comes in.
Do You Need A Manager?
The first thing to consider is if you really do need a manager. I know it’s tempting to want to do it all by yourself, but even here on myFlashStore, it’s far from a one-man show. There is plenty of automation in place, but there is still a lot of work that gets done behind the scenes.
With your beats, the same thing applies. You spend hours in the studio creating dope concoctions, and then the thought of trying to find people to buy your beats can be frustrating. If you’ve considered hiring a manager to help you sell beats, then maybe you should.
But first you have to figure out if you really need one:
Do you hate selling beats?
Do you hate having to find customers?
Would you rather be spending all your time in the studio?
Are you the type that would rather someone else handle the business side?
Are you willing to let someone else take a cut of your profits?
I’ll bet that point #5 is the one that got your attention! If you want to hire someone to do anything for you, then obviously you must pay them. A lot of times though, managers will work for free until you start getting paid from their hustle.
I know that pretty much all of those points can be answered “yes” by most of us, but it’s a fact that we’re not really built to sell beats, we’re beatmakers and producers, that’s it.
I once got into an argument with a coworker a few years ago (with me coming very close to punching his stupid little face), because he believed that I should do more than I was supposed to. He said that I often say, “it’s not my job”, and that it’s wrong of me to say that because I need to be a team player. After laughing at his statement, I realized he was serious. I told him that I have a specific job to do and what he wants me to do is what the billing department is for. Why would I be messing with billing? That’s not my job! (Plus I don’t know anything about billing.)
So when it comes to beat sales, maybe it’s time you hire someone to do the dirty work for you.
Hiring A Manager
Beat sales aside, you need to also focus on moving up to the next level, and to do that you need a few things such as talent, connections, oh, and a manager! Hiring a manager can be very difficult because you have to first find someone that is good at what they do by getting the job done, but also doesn’t empty your wallet with high fees.
It can be tempting to want to hire a friend or a family member, but be VERY careful. There are only a few instances where family and friends plus business actually work. Whenever money comes into the equation, things can turn sour really fast. My advice is that you only choose a friend or family member if that person already has connections and experience doing that sort of work.
Finding A Manager
Back in the day it was all about music directories, but now you can look online and find people willing to manage you. However, there is one book that can help you A LOT: Music Powers. It’s a directory full of names and addresses of lots of people that can help you out. I highly recommend you check it out.
Seeking out a manager online is the other option, and you can do so all over the place. Facebook, Twitter, and forums are the best places. The main thing you need to do is just, well, search! No one is going to knock on your door and ask you if you need a manager, so you have to do the work to go find one.
One thing you must remember is that if you find a manager, they are working for you, so before hiring that person, ask questions. Find out how much experience they have, if they’ve worked with producers before, what kind of connections they have, are they into your genre of music (you don’t want a Country manager working for you if you make Hip Hop beats), how much time they can dedicate to you, etc.
There are plenty of questions you can ask, just think of some and remember that you will be working WITH the manager to get your beats sold and in the right hands.
Even though the purpose of this article is that you find a manager to help you sell beats, the other main purpose is that the manager gets your beats heard by the right people. As I mentioned earlier, you need to focus on taking things to the next level because if you think about it – you can’t just sell beats forever. You must want to go further than that at some point, don’t you?
So with a manager, it’s essential that you specify to them that you want your beats heard by certain people. If you produce Hip Hop, then maybe he or she knows someone that knows Kanye’s manager, you never know.
Having a manager will not only help your beat sales, but it will also help you advance in your music career. Be careful though, because some managers are shady and will only waste your time, so that’s why it’s important that you ask questions and find out if that person is a good fit for you and your music. Hustle, and good luck!