How to Drive Traffic to Your Beat Store

Overnight success is a myth: it doesn’t happen for anyone. Airbit producer Drumatik believes the greatest success comes to creatives who develop the ability to remain consistent with their efforts over a period of time. When it comes to pushing traffic to your beat store, the same logic should be applied. Here, Drumatik goes over a few steps for how to effectively drive traffic to your beat store, to increase your sales, and your loyalty from buyers.

Know Your Audience

As a producer, you know it’s important to understand what our strengths and weaknesses are. Similarly, it’s just as important to know who your audience or client base is. Are you being followed by rappers, or singer-songwriters? Do you have other creatives, such as filmmakers, following you? Or instrumentalists, like guitarists and classical pianists? The sooner you know who your beats work for, the more effective you can be in selling those beats. Many tools exist, such as Google Analytics, that can help you identify who is visiting your beat store, and what their interests are. Stay tuned to the Creator Hub for an upcoming article that dives into these various tools.

Engage with Your Audience

After you figure out exactly who your audience is, it’s extremely important that you engage directly with them on a personal level. Whether that’s via email, Airbit messaging, text, dm, or in the comment section, engaging with your audience can help transitioning your “audience” from just being viewers/followers to be becoming supporters/customers!

Marketing your Beat Store

Everybody loves a deal…right?! After you’ve identified who your audience is and you’ve started generating some sales, it’s important to continue driving potential clients to your beat store and running special deals and promotions from time to time can definitely help. Buy-one-get-one and package deals based off your pricing structure can be super effective in driving traffic to your beat store and keep those customers coming back.

Using Social Media

As music creators, our social media platforms are one of the best free tools that we have at our disposal. Through social media we have the ability to create our own original content as much as you want and a producer you should definitely be using
social media to drive traffic to your beat store as much as possible and as often as possible. Once you’ve found your voice and have developed a strong brand it can also be helpful to run paid ads and promotions to strategically drive people to your beat store!

We hope this inspires you to keep striving to become a better producer and increase your chances of selling more beats from your beat store. Be sure to check out the rest of our content on the Creator Hub for more tips, tricks, and how-to’s, to level-up your independent music career.

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