This is part 2 in a series of articles related to SEO. Part 1 is here
Selling beats is the name of the game, and having your beats right here on myFlashStore is a great move, but is there more you should do? Yes!
Having your own website is essential if you want to be looked at professionally and take your beat game to the next level, but it’s not that simple. You need to do some Search Engine Optimization. Here’s how.
A keyword is rather self explanatory, as it implies that the word is unique to what you’re aiming for. Since you are trying to market your beats on your own website, you will want to target certain keywords in order to get good search rankings when people search for a particular word.
For a beat website, here are some keywords you will want to target:
- HipHop (or whatever your genre is) (could be two words – “keyphrase”)
- Beatmaker (could be two words – “keyphrase”)
Keywords are hard to target because it’s just one word, so most likely, “keyphrases” are what you will be using more (I will explain those next), but certain words are very important as well.
“Beats” is the best one because it’s what your website is all about. You’re trying to market and sell your beats. “Music” can give off many results, but it can also apply to you.
“Producer” and “Producing” go hand in hand, and they’re both good because you’re a producer that is producing beats.
“HipHop” – if this is your genre then you could use it. Believe it or not, a lot of people search for HipHop as one word, rather than the correct spelling of “Hip Hop”.
“Beatmaker” is right up there with “producer”, as you may very well refer to yourself more as a beatmaker than a producer. Some might spell it as two words, but I think most people use it as one.
“Rapper”, “Emcee”, and “Singer” are all related. These are the people you’re aiming at selling your beats to.
“Audio” can be thrown in there as well but it usually goes with another word such as “audio production”. Don’t forget that “audio” has tons of search results so you will most likely be at the bottom of the list.
“Buy” and “Sell” are two very important words for your website. Although you won’t get direct search results with those words since, like “audio”, there are so many results, you should still use them.
It’s important to use certain keywords even if you don’t think you will show up high in search results, and that’s because it’s all related. For example, if someone searches for “HipHop Audio Producer”, your website COULD show up pretty high. The reason is because if you have those three keywords all being used on the same page, (and even better in the same paragraph or sentence), then you have a good chance.
Here is an example of how you could have those three words together:
“My name is MisterFade, and I make HipHop music. I have a degree in audio engineering, and as a result I have been a producer for many years.”
Now when Google crawls (scans) your page, it will pick up “HipHop”, “audio”, and “producer”. So if someone searches for those three words together, you’re in luck.
Keyphrases are what you will most likely use the most. As I previously mentioned, keywords are great, but it depends how you incorporate them into the text on your website. Using a keyphrase can have a huge impact on whether or not someone finds you online.
Here are some examples of keyphrases you could use:
- Beat Maker (could be used as one word – “keyword”)
- Hip Hop (could be used as one word – “keyword”)
- Hip Hop Producer
- Hip Hop Production
- Make Beats
- Making Beats
- Sell Beats
- Buy Beats
- Audio Production
And the list goes on and on and on….
Just as keywords, you need to use these keyphrases wisely. But if you do it properly, it will really help your search rankings.
One thing that you do not want to do is be blatantly obvious when putting these phrases on your page. For example, if you use the term “Buy Beats” about 50 times on one page, that will actually backfire on you and you will get lower search rankings.
So here is a good example of how to use these keyphrases:
“My name is MisterFade and I’m a Hip Hop Producer. I have a vast amount of experience in audio production, and if you’re looking to buy beats, you have come to the right place.”
Just as with keywords, Google will grab those keyphrases from that paragraph and spit it out to someone searching for those phrases.
Stay tuned for part 3 of this series, coming soon!