Catch up with Part 4 here!
So, all the information proceeding this has been to help you achieve one thing – sales! But once you make that first sale, and continue to make sales, the fight is not over, and your work is not done.
There’s still work to be done to ensure you stay on the right track. The first thing you want to do is make sure your customer has everything they need. It will take one minute to make sure they’re happy with their purchase – shoot them an email making sure they have all their files, or send any extra files if necessary and make sure there are no issues.
Even if there are no issues with the order, just the fact that you have reached out to make sure they’re satisfied will put you in good standing with the customer. Especially if other people aren’t doing this – your name will stand out to them next time they go shopping for you beats.
The Order Confirmation Page
This is the page customers are sent to after a successful order. It contains the download links for their beats and contracts. you can customise this page to include your logo and your URL, so customers can click back to your website after completing their purchase. It will also show your email address so customers can contact you if they have any questions or issues.
You can view this at anytime by heading to Dashboard > Sales > My Sales, click the order number then Order Confirmation Page.
After an order, beats and contracts are instantly available to the customer. They can be downloaded from the order confirmation page, from the download links in the sales confirmation email they receive from us, or from their Buyer’s Dashboard.
Disputes, Claims and Chargebacks
Unfortunately, as you are selling a digital product, you may end up being on the receiving end of chargebacks and disputes, even if you have supplied what you promised (that’s the beat, in exchange for money, in case you were wondering). If this happens to you, don’t despair – there are measures you can take. But first, let’s look at the differences between a chargeback, a dispute and a claim:
These occur when a customer goes directly to their bank to dispute the payment. These are notoriously hard to win, as you are hoping for a bank/card issuer to make a decision against their own customer, which doesn’t happen too often. Should you lose this case, you will also be subject to a bank fee, which is usually somewhere around the $20 mark
These are a lot more fair, as the decision is made by Paypal, who are impartial and make a decision based solely on the evidence given to them. A dispute does not involve Paypal, and can be resolved between the buyer & seller, though the buyer can escalate this to a claim, which is when Paypal will ask for evidence so they can make a decision. Claims don’t result in any extra fees.
This is very easy to do, and I touched on this earlier, when talking about contracts, so if you’ve already read the guide, you can go ahead and switch off.
All sales have download tracking which shows the date, time and IP Address of the downloaded file (if it has been downloaded). You can view this in Dashboard > Sales > My Sales, then click the blue order number.
The date, time & IP address are also logged on the contract, and an electronic signature is generated for both you and the customer, signalling both parties agreement to the terms laid out.
If you take a screenshot of both the download tracking and the e-signature + download information on the contract, you can provide this as proof that the customer willingly purchased, and now owns the beat.
This doesn’t mean a guaranteed victory in the claim, but it is the best way to fight it.
You can read more about disputes, claims and chargebacks here