What’s good music producers, it’s Curtiss King of airbit.com. Here today to explain to you how many beats should you be making in a week to have a successful beat leasing business. Let’s talk about it.
Music producers you are out there, you’ve been uploading your beats, you’ve been probably getting a few sales, now you wanna up the ante, now you wanna level up. You’ve been making all kinda beats, all kinda styles, you looking at the charts, you tryna see, hmm, what’s actually popular right now? You’re sitting here, you’re strategizing and then you’re sitting, thinking to yourself, man I only came up with 2 or 3 beats this week, I hope that’s enough and because there’s not many resources out there except for your boy Curtiss King of airbit.com, there’s not many resources out there to kinda help you strategize on that and let’s talk about that.
How many beats you make per week first of all is not as important as what kind of beats you’re making and the quality of the beats that you are providing. Now I can sit here and give you a number and say that 2-3 beats should basically help you along your process, you should be basically notifying your customers via email, you know it’s enough to keep your customers interested and keep checking back to your website for new beats. 2-3 beats a week is perfectly fine. But a lot of producers still find a lot of success doing 1 beat every 2 weeks. Because that one beat is something that people can tell they put a lot of time and a lot effort.
I mean one of the Airbit users that I really am a big fan of, Tone Jonez, you understand why there’s time in between him putting out his production, his beats. The man is a mad scientist, that kind of quality takes time. So, for something like that you can’t expect to get 7 or 8 of those, every single week. You know what I suggest you do is really focus on quality and not just quality, because you can make the wrong beats and have quality wrong beats. How can you do that Curtiss?
Imagine if your niche is actually not Trap, and all you doing is making Trap beats, imagine your niche is R&B and you have a few R&B beats that have sold really well, but you’re like ehhh that’s not the direction I wanna go, well that’s the direction your customers want you to go and that’s where the dollar bills that are coming in want you to go. But you wanna pay attention to that and see OK what do my customers want from me exactly? And a lot of them a lot of the times are going to want whatever it is your particular niche, is that to say that you are not able to expand? No, no, no. I always teach the lesson of don’t improve your weaknesses, improve your weaknesses that hinder your strengths. So, with that being said, focus more so on the quality and the type of beats you’re doing. Right? Cause you can have quality mix on a beat that nobody wants, you know if you up here doing you know reggaeton beats to a hip-hop audience they have no interest in that. So, that being said focus more so on the quality and then also focus on the type of beats that you are doing.
You know one of the things that I do to strategize every week so that I can get 2 or 3 beats done, is I sit here and I map out on my white board. Every week I say, this type of beat make a reggae beat, I’m gonna make a traditional hip hop beat and you know what, I’m gonna make a really dark trap beat. When I lay it out like that, you’ll be surprised, I end up getting more than just the 3 beats done because you know, you know how it is, when you sit making a beat, you push one sound and it inspires another, or maybe you have one snare that you say man I would love to use it on a beat. You bring it back and then you have a whole nother beat based around that one sound, this is how we work. But you gotta sometimes get momentum going, before you can actually get momentum on your side and actually start seeing some actual foot work and some actual traffic into what you are trying to present to the general public.
So, in terms of how many beats you should provide each week, like I said 2-3 should be enough, but really don’t focus on the number, focus on the quality and focus on if you’re providing what your niche actually wants from you.