As mentioned in Part 1 of this article, here is part 2 where I continue to give you a heads up on how to make your beat a big hit. This doesn’t mean that these steps will guarantee you a big hit, but it can definitely push you in the right direction.
Here we go!
1. Promote It On Social Media
There was a recent article that mentioned how many people are not impressed with social media posts that try to get them to buy stuff. Even though your goal in this step isn’t to sell your beat, it’s still something that you should take seriously because your social media accounts might not matter to a lot of people.
For example, to promote your beat on social media (Twitter and Facebook are the obvious ones), you should be posting a clever tagline along with your MP3. Let’s say you have your beat uploaded to SoundCloud (another social platform) – your post should be something like:
“I make hot beats daily, but this one is sure to set your ears on fire” – and then put your SoundCloud link.
It may sound cheesy, but it could work!
Doing it the wrong way, like a Twitter post I just saw today (“BIG SALE ON ALL MY BEATS, 3 FOR $15.99 LIMITED TIME ONLY”), will only turn people away. And as the poll above has stated, people are not that impressed with your Twitter posts, whether it be something you’re selling, or trying to promote, as selling and promoting are so closely related.
2. Tell Everyone About It
One of the major issues a lot of people have is that they stick to just online promotion. I know it’s the easiest method, however, there are plenty of other ways to promote your beat.
Hitting the streets is the first on my list, as talking and building relationships with other people (especially people in the music industry), is arguably still the best way to get the word out. You can also do other things like put up flyers on the corner or hand them out, make up business cards, etc. The possibilities are endless.
But this isn’t just about promoting yourself, you’re trying to promote a single beat, which can be harder. This is why trying different ways is the best because you want people to hear THAT beat, and nothing else. Think of it as an intro for them to hear the rest of what you have. So with that in mind, you could drive around with your beat blaring, and on those flyers and business cards, put the name of your beat and any relevant information, like where they can hit you up, preferably a website where your beat is located.
3. Have Your Own Website
There are plenty of reasons as to why you need to have your own website for your music, and this is one of them. Most producers don’t have their own site because they tend to stick to social media to promote themselves, which is fine, but you want to stand out and set yourself apart.
This is why your website is so important.
In this scenario, it’s all about making your beat blow up. One of the great things about having a website is that you can make it look the way you want and you can do whatever you want to it. So how about having the homepage show just your beat? This way when people visit, the first thing they will see is your new beat posted right there dead center, and they will most likely click on the player and give it a listen.
4. Make More Beats And Sell Them In The Marketplace
The marketplace is a great way to let everyone hear your music. Besides your own website, the Marketplace is where all your beats will be, so why not use it to your advantage?
To promote your new beat, you could sell it on there, but you can also list it at $0 so that people can hear it but not buy it. The reason why you want to do this is simple – just so everyone can listen. Once they like what they hear, they will be more inclined to listen to the rest of the beats you have on your page – the ones you’re selling.
5. Reach Out
It’s not just about social media and word of mouth. You can send your beat to record labels and music websites that are looking to promote you. For example, there is a website that I just created called IllRaw.com where you can send in your music and I will post it up. The only reason for that is so that YOU get promotion, that’s it.
If you can find websites similar to that, or even just regular music blogs that like to post good music, give it a shot and send them your beat, asking them to help promote you. Remember, it’s not just about promoting this beat, it’s about using this beat to get people interested in you.
Record labels can be tricky, and a lot of them won’t even accept unsolicited submissions. This means that if you send them your beat, they’ll dump it and not even give it a listen. However, there are still labels (they don’t all have to be big labels), that are more than willing to hear some new music that sounds great. Look around and I’m sure you’ll find something.
As I mentioned, these steps won’t necessarily guarantee a hit, but it will at least point you in the right direction. Even if you were to follow all these steps and have success with each one, it still comes down to the people and whether they like your beat or not. It sucks, but that’s just the way it goes in music. Good luck!