This is part 4 in a series of articles related to SEO. Part 3 is here
Selling beats is the name of the game, and having your beats right here on myFlashStore is a great move, but is there more you should do? Yes!
Having your own website is essential if you want to be looked at professionally and take your beat game to the next level, but it’s not that simple. You need to do some Search Engine Optimization. Here’s how.
Update Your Website Often
As with any good website, you will want to update your website quite often. You could add a blog and write articles, but that might not be ideal because people that are visiting your website are there to either buy beats or get information about you.
However, having a blog is not such a bad idea. When it comes to SEO, search engines are going to scan your website for as much information as it can so it knows when to show your website in search results. If someone is searching for “buy beats”, then Google will know that your website is pretty relevant when it comes to buying and selling beats.
With that in mind, let’s say you create a blog. What you will want to do is post regularly on it. It doesn’t have to be long articles, but just something that is relevant to beats, selling beats, and buying beats. Basically, you want to make sure that whatever you’re posting about is about beats because that’s what your website is all about.
It’s the same deal with social media, in that a lot of producers and beatmakers post regularly on their accounts about stuff that has nothing to do with music. When I follow someone on Twitter, it’s because I want to know what’s new with their music, not their personal life or personal opinion.
So with your website blog, the same rule applies. Don’t write about how you don’t like the ending to last night’s Game of Thrones episode. Write about beats somehow. It could be you’re mentioning how you made your latest beat, or even just posting a picture of your studio and how it’s so much easier for you to get work done.
But if you don’t want to have a blog on your website, that’s fine as well. Just make sure you’re still updating it often. You could:
- Post beats regularly.
- Add photos regularly.
- Have a welcome text at the top of the page that you update often.
As long as you’re updating a few things here and there on the website, you should be good to go. This is because if someone is visiting your website a few times a week, they will notice updates, and that means they will know you’re active. Plus, it’s great for search engines.
Let’s say for example that Google is crawling your website (scanning). If it crawls it today, it might be back in a few weeks, and if it sees a bunch of changes, that’s a good thing. The Google bot will know you’re updating often.
Why is all of this important? Because in this case, Google will know that you’re active in the “beat” keyword area, so it will rank you higher in search results.
Inbound and Outbound Links
When it comes to SEO, links can be tricky. There are all sorts of things you can do to get quality links to your website, but most of them are not good and you could easily be penalized by Google for that. What you want to do is have both inbound and outbound links.
Outbound links are easy. Basically, you need to make sure that you have links to other websites, which need to be related to yours. So if your website is about selling beats, then link to myFlashStore, for example. You can also link to any other website that is related to music and beats, as search engines will see that those websites you’re linking to are similar to yours, so that increases your value.
Inbound links are the hard ones. An inbound link is when other websites are linking to you. In the earlier days of the internet, a lot of websites would have a “link page” where they just put links to some of their favorite websites related to theirs. This was good, but people abused it so they could reach higher in search results.
If you can get other music websites to link to yours, then Google sees that as a good thing. For example, let’s say you make an agreement with myFlashStore where you link to them and they link to you. This is called a link exchange. By doing that, you’re showing Google that you’re legit. Google will see myFlashStore is linking to you, and since myFlashStore is a high ranking website when it comes to selling beats, Google will think your website is super important.
Now your value will increase and you will rank higher when someone searches for “buy beats”, for example.
So make sure you contact as many websites as you can and see if they want to do a link exchange with you. Some may not, but for those that do, it will be a huge boost to your website.
Stay tuned for part 5 of this series, coming soon!