I was walking down Hollywood Blvd the other day and I noticed Happy Hour signs in bars. I’m a little embarrassed to say that I never knew what Happy Hour actually meant until just a couple days ago (I don’t go to bars much). The way Happy Hour works is like this: bars offer discounted prices for an hour (sometimes more) on certain days. Every bar does it differently of course. Although I’ve only see bars do this thing, the Happy Hour concept made me think about how producers can use it too.
Offer Happy Hour discounts for your beats on your site, to your mailing list or both. Your Happy Hour discounts can be advertise as something like this:
“Every Friday from 6:00pm to 7:00pm EST is Happy Hour. Get Leasing Rights for just $4.99”
“Everyday from 9:00pm to 10:00pm EST is Happy Hour. Buy beats for Exclusive Rights 50%”
You can create autoresponders for your mailing list subscribers to remind them of Happy Hours or you can post a banner ad on your own site customers know that way.
Play around with the idea!