In this follow-up tutorial to last week’s “Learn How To Market Yourself On Twitter, Part 1”, I’m now going to continue where I left off and talk about other areas of Twitter. Some people I’m sure just use Twitter for “tweeting” and tell everyone about themselves, but there’s much more than that – especially when you’re trying to market yourself and your music.
This is pretty much the holy grail when it comes to marketing on Twitter. After all of the years that I’ve been posting on my account, it took quite a while to get other people to finally retweet me. Retweeting is when someone else on Twitter will share your tweet on their page. It’s just like the “share” feature on Facebook, it’s just that in Twitter land, it’s called “retweet”.
So how do you get retweeted? It could be a number of things, but the main way is to post something awesome. Since we’re dealing with your music, it could be a tweet where you posted the latest beat that you’ve completed, or it could be something inspirational. Either way, it has to be something that others can connect to, put a smile on their face, or make their head nod.
But here’s the big deal about retweeting – it can open you up to a whole lot of publicity. Think about it like this: you have maybe a few hundred followers, then you tweet something dope. Someone else sees your tweet and they retweet it, which shows up on their page. The thing is, they might have 20,000 followers! You know what this means – that now 20,000 people are going to see YOUR tweet. Dope, right?
I’ve had some tweets retweeted by big companies such as Akai and Native Instruments, and after I freaked out for a brief moment, I was almost giddy as a school girl. I thought “holy crap, all these people are going to see my tweet”. Which also means that those people might go to my Twitter page, then they might go to my website!
So as you can see, this opens up lots of possibilities, that’s why it’s super important to craft your tweets. Don’t just spew out a bunch of nonsense daily because it won’t stand out. Make sure each tweet has the possibility of going viral.
Retweeting Someone Else
Just as you can get retweeted, you should also be retweeting someone else. The reason is simple – publicity. Yes, you’re giving someone else the spotlight on your page, but by doing so, you’re reaching out to that person and telling them that you got their back. You must remember that Twitter is about sharing, connecting, and networking. Even though it’s tempting to want to post all day about yourself, it’s not all about you.
Retweeting someone also shows your followers (and potential followers) that you’re not just posting about yourself, and that you’re genuinely involved in music. You’re showing them that even though you’re trying to promote yourself, you can still take the time to show some love to someone else. In other words, you’re being nice! That’s it.
Since I’m focusing a lot on crafting your tweets, it’s important to attach pictures to almost every tweet. Think about Facebook for a second because when you’re looking at someone’s Facebook page and you see lots of pictures on it, it looks more attractive and appealing, doesn’t it? The same thing can be applied to Twitter, although any pictures you attach won’t show up in your news feed, instead it’s shown on the left side, where people can browse through.
What’s good about pictures though is that it brings more attention to your tweets. When you’re posting about how you just finished a recording session, why not take a picture of your gear and post that along with your tweet? Not only will it make your tweet look better, but that picture might spark a conversation with one of your followers, which leads to what? Networking.
Tags are often overused, underused, or used wrong. Yet, tags on Twitter are the best way to communicate with, well, everyone. There are two tags that you should be using, but it’s all about how you use them.
The # (hash) tag is the most popular one. It’s just a way of adding certain keywords to your tweet, which can be searched by anyone. For example, you could post a tweet such as, “My MPC is the king of my studio”, then add some keywords like #mpc #akaimpc #recordingstudio. Now since you mentioned “MPC” in your tweet, you could just put “My #MPC is the king of my studio”, which saves space since you’re only allowed 140 characters per tweet. You can then do the same thing for “studio” and put “#studio” or “#recordingstudio”.
What happens when you put these hash tags is that if someone is searching for information, or just any tweets about the MPC, they can just put #mpc in the search box and it will show them all of the latest tweets about the MPC. Now do you see how powerful the hash tag can be? By putting certain keywords in your tweets, this opens you up to lots of publicity because someone could then easily find your tweet, which leads to your page, which leads to your music!
The other tag that is used all of the time is the “@” symbol. It’s like the # tag but it’s used to communicate with another Twitter user. The good thing about the @ symbol is that you can indirectly send a message to that user. This is important because even though Twitter has a direct message feature, you can’t send a direct message to someone that is not following you. So for example, let’s say you just heard a new track from Pete Rock and you want to post about it. You could say, “Just heard the new @peterock, I want my #beats at that level someday”.
What you’ve done with that simple tweet is indirectly sent a message to Pete Rock! He might not respond to it, but there’s a good chance he might. You also put the “#beats” keyword, which allows people to find your tweet when they’re searching for “#beats”. Congratulations, you just did a 1-2 punch combo and knocked something out. With that being said, wouldn’t it be great if Pete Rock saw your interaction, went to your page, listened to your beats, and replied to you? Sounds farfetched, but it’s possible!
What you certainly don’t want to do on Twitter is spam. I’ve seen it countless times, I even saw it again last night, and it’s ridiculous. Normally what you’ll see when someone spams on Twitter is something like, “@peterock @djpremier @drdre @eminem @lupefiasco @akai check my #beats #hotness #fiya #holdinitdown”, then have a link to your SoundCloud page. None of that makes any sense and all you will do is annoy those people, plus it could get your account suspended. What happens is people will post like that but they’ll do it over and over but just putting different @ names, all because they think they’re “promoting” their beats. Uh, no, it doesn’t work like that.
Please refrain from spamming on Twitter, it is highly unprofessional and it’s exactly the wrong way of promoting yourself. If at this point in the tutorials, you haven’t learned how to promote yourself, then do me a favor and punch yourself in the face!
Lastly, I’m going to touch on the subject of “followers”. When it comes to social websites, everyone seems to be obsessed with how many friends or followers they have, and to be honest – it doesn’t matter. The reason why I’m saying this is because I’ve seen lots of people on Twitter that have thousands of “followers” but when I look at their tweets, it’s pretty much all spam. When I see that, I know right away that there’s something wrong.
There are some Twitter accounts that are a part of this “follow back” movement, where they say that if you follow them, they will follow you back with tons of followers. Sound confusing? It’s because those accounts are full of spam. Many people follow those accounts because they promise to give them tons of followers in return, but it’s all nonsense. For more information, read this.
I strongly believe that you’re much better off having loyal (and real) followers, rather than a boatload of followers that don’t care about you or your music. The goal of promoting yourself on Twitter is to reach out to as many people as you can, connecting, and networking, all so that those people can learn more about you and your music. If you only have 100 followers, so what? That’s 100 people that you know are legit. That’s 100 people that actually like your music. That’s 100 people that will probably buy your music. That’s 100 people that will help promote you!
If you have 100,000 followers, how many of those will actually do all of that? Probably a very small percentage. The thing with following others on Twitter is that it’s too easy to do so. If I follow someone and they see that, they’ll probably just follow me back as a courtesy. Yet when they see my tweets in their news feed, there’s a good chance they might just skip over it and ignore it, then after a while just remove me from their list.
You’re much better off having a small, but loyal group of followers, rather than a large group that doesn’t truly support you and your music.
A word of caution: I’ve had people follow me and then I’ll follow back, but then after a few days or weeks, they unfollow me. I’m not sure, but I believe that’s just a little sneaky scam that some people use in order to get followers. It’s lame, but hey, it’s the internet.
How Often You Should Tweet
It’s tough to tweet on a regular basis because we’re all busy with one thing or another, but you have to stick to a schedule. It’s best if you tweet daily, but if you can only do it a few times a week, then that’s fine too. The key is to be consistent. If you tweet a few times but then you don’t tweet for a few weeks, then all of a sudden you storm back and post tons of tweets, that won’t cut it.
When people follow you, it’s because they want to follow you! They want to see your posts regularly, and that’s understandable because if you only show up once in a while, they’ll forget who you are and wonder what you’re doing in their Twitter feed. Consistency is key. If it’s only once a week, fine, but make sure that you post every single week without fail.
Whew, we’re done! I hope you’ve learned enough to know now that Twitter is a very powerful system that you can use to promote yourself and your music. From reading both of these tutorials, you should now be able to craft the perfect tweet and get the word out globally about who you are and what your music is all about.
Feel free to visit my Twitter page and follow. If you have any questions, just hit me up!